A French Underwear Brand Takes On Fast Fashion with an IPO The initial public offering (IPO) of Le Slip Français on the Euronext Growth Paris exchange marks a significant moment in France's textile industry.
The company's CEO, Guillaume Gibault, has been vocal about promoting locally made clothing, which he believes can compete with ultra cheap imports from giants like Shein and Temu.
Le Slip Français' strategy hinges on investing in its own factory near Paris, where automation has reduced manufacturing costs. This efficiency allows the company to cut retail prices while maintaining profitability.