Amazon's 'In The Paint' Series: A Smart Play or a Missed Shot?
The intersection of music and sports has long been a fertile ground for creative partnerships, as seen in Amazon Music's latest endeavor, "In The Paint," which brings together K pop sensation LE SSERAFIM with the WNBA.
This collaboration is a natural fit, given both LE SSERAFIM's recent success – their album "PUREFLOW pt. 1" earned them a fifth Top 10 entry on the Billboard 200 chart – and the WNBA's growing popularity.