Apple's New Wearables: The Price of Innovation The latest additions to Apple's wearables lineup, the Apple Watch Series 12 and Apple Watch Ultra 4, are now available for preorder.
At $399, the Series 12 starts at the same price as its predecessor, raising questions about the value proposition for long time users who have already invested in an older model.
The trade in program offers up to $430 credit when you trade in an eligible device, which may be enticing but does little to address the inherent value of upgrading to a new smartwatch every year or two.