Sugar Coated Scandals: Unpacking the Dark History of Breakfast Cereals In recent years, breakfast cereal manufacturers have been rebranding themselves as champions of children's health.
They've abandoned artificial dyes in favor of "all natural" alternatives, a change driven in part by advocacy groups like Make America Healthy Again.
However, this shift highlights the industry's long standing problem: presweetened cereals. The introduction of sugar coated breakfast cereals in the mid 20th century was a marketing ploy that worked too well.