Citi Maintains Buy Rating on Netflix (NFLX) Stock Citi's Jason Bazinet has maintained his "Buy" rating on Netflix stock, citing the company's growth in ad supported business and user engagement.
This optimism is driven by Netflix's expansion of its ad supported service to additional countries, which may seem like a logical move but comes at a cost: reduced monetization in some regions.
The trade off raises questions about the long term viability of Netflix's business model.