The Silent Shift: When Business Partnerships Become a Casualty of Expansion The Australian Football League's (AFL) decision to remove Hawthorn from playing home matches in Tasmania by 2027 has left many wondering about the future of sports partnerships.
At first glance, this move seems like a straightforward business decision – making way for the new entrant, the Tasmania Devils, and letting market forces dictate the outcome.
However, scratch beneath the surface, and you'll find a complex web of interests at play. Hawthorn has invested 25 years in building relationships with Launceston and Northern Tasmania.