The Fashion Industry's Necessity: Adapting to Regional Differences The recent conversation between Doug Wood, CEO of Tommy Bahama, and Fortune offers a fascinating glimpse into the fashion preferences of Americans.
However, it also raises questions about the industry's ability to adapt to regional differences. As Wood humorously notes, he can spot where a customer is from almost on sight, thanks to their choice of clothing.
The divide between East Coast and West Coast styles is well documented, with each region having its own distinct sensibilities.