ITV Remains in "Active" Deal Talks with Sky as It Posts Ad Drop, 4 Percent Studios Revenue Gain ITV's latest quarterly update has shed more light on the company's high stakes deal talks with Sky.
While ITV remains tight lipped about the specifics of these discussions – and rightfully so, given the significant implications for both companies – one thing is clear: the UK's broadcasting landscape is undergoing a seismic shift.
The company first announced its potential sale of its media and entertainment business to Sky in November 2025. Since then, speculation has been rife about the potential benefits (and drawbacks) of such a deal.