ITV in Deal Talks with Sky Amid Ad Drop ITV has confirmed that it is engaged in exploratory talks with Sky about a potential deal to mitigate its dwindling ad revenue.
The news comes as the broadcast giant struggles to adapt to changing viewer habits and increasing competition from digital platforms. What's Happening with ITV and Sky?
Reports suggest that the discussions between ITV and Sky are focused on creating a joint venture to pool their advertising resources, enabling them to better compete against Google and Facebook.