Liverpool's Turkish Airlines Deal Raises Questions About Sponsorship Culture in Football The announcement that Turkish Airlines will become the main sponsor of Liverpool Football Club has sent shockwaves through the Premier League, with many hailing it as one of the most lucrative deals in the league's history.
However, beneath the surface lies a more complex story about the evolving sponsorship landscape in professional sports.
Liverpool's record revenues of over £700 million for the past financial year make it one of the top grossing clubs in the Premier League.