The Lululemon Struggle: A Familiar Tale of Decline Lululemon Athletica, once a pioneer in athleisure and premium quality, is struggling to maintain its market share.
Its latest quarter saw a 12% drop in comparable sales in North America, prompting concerns about new CEO Heidi O'Neill inheriting a mess reminiscent of her own tenure at Nike.
The parallels between Lululemon's current woes and those faced by Nike during O'Neill's leadership are striking.