The Soft Sell: What's Behind Mattress Firm's Coupon Frenzy? Mattress Firm's recent surge in sales is not just about upgrading your bedding – it's a reflection of the changing retail landscape.
The company has been offering up to $700 off on select mattresses, but what's driving this coupon frenzy and what does it say about the industry as a whole?
The mattress industry has undergone significant changes in recent years, with online retailers like Casper and Purple disrupting traditional business models.