Rivalry Games and Social Media Showdowns: The Blurred Lines Between Sportsmanship and Taunting College football's intense rivalries have long been a staple of the sport.
However, with the rise of social media, these exchanges have become increasingly personal and invested.
The latest round of rivalry games saw some creative – and sometimes cringeworthy – attempts at trash talk between teams. The Missouri Kansas matchup was a prime example of this phenomenon.