The AI Advertising Conundrum: When ChatGPT Watches Your Every Move The rapid expansion of advertising inside chatbots and virtual assistants has raised questions about the limits of user consent and the boundaries between what's public and private online.
A recent controversy centers on OpenAI's use of a cross site tracking system, which can follow users from ChatGPT to participating websites and gather information about their online activities.
An independent researcher analyzed months of network traffic involving 936 OpenAI advertiser pixels across 1,029 hostnames and discovered the cookie in question, " obi," is configured to last for one year.