The Membership Model: A Streaming Industry Trend Worth Watching The latest move from NBCUniversal's Peacock to test a membership rewards program has sparked interest in the streaming industry.
With a growing number of subscribers, Peacock is rethinking its approach to create deeper connections between viewers and their favorite shows.
Peacock's limited beta test is only available to randomly selected Premium and Premium Plus subscribers, who are grouped into three tiers based on their tenure as subscribers.