The IMAX Myth: How Hollywood's Obsession With Bigger Screens Is Breaking the Box Office The recent collapse of AMC and Fandango websites due to overwhelming demand for tickets to blockbuster films like Dune: Part Three is a symptom of a larger problem: the cult like fascination with 70mm IMAX screenings that has taken hold in Hollywood.
This phenomenon, driven by filmmakers such as Christopher Nolan and Denis Villeneuve who insist on showcasing their movies in these premium formats, has created an uneven landscape where fans are forced to compete for limited tickets.
The scarcity of 70mm IMAX locations – only about 30 worldwide – combines with the high demand for these exclusive screenings, creating a supply demand imbalance that results in web traffic crashes and frustration.