The Price of Ambition: London City's Game Changing Signing The Women's Super League has witnessed one of its most significant transfers in recent history with Alexia Putellas joining London City Lionesses.
This move is being touted as a coup for women's football, but it also raises questions about the club's financial strategy.
Putellas's departure from Barcelona after 14 seasons and 38 trophies was not just about chasing new challenges or more lucrative contracts; it was also about expanding her brand to new markets.