investing

When Practical Magic Became a Cult Classic

A Sequel's Silver Lining: When a Box Office Disappointment Becomes a Cult Classic The Hollywood Reporter recently announced that a sequel is in the works for 1998's Practical Magic, based on Alice Hoffman's novel about two witch sisters.

This decision may seem counterintuitive given the film's initial box office performance, but it highlights the power of cult following and subjective nature of cinematic success. Practical Magic earned only $68.

3 million globally on a $75 million budget, but has since become a beloved classic among some audiences.

Read the full story

Read on Inusstrade →