How Britain's Wedding Industry is Adapting to a Warmer Future The blistering summer of 2023 will be remembered as one that nearly upended wedding plans, leaving couples scrambling for makeshift solutions to beat the heat.
Aimie Seale's July weekend ceremony in West Yorkshire was just one example of this year's extreme weather conditions, where temperatures soared above 30C and left guests sweating and brides' makeup melting.
The UK Wedding Association estimates that heatwave costs for venues can run into thousands – from equipment rentals to energy bills and lost profits on alcohol sales.